Today is #GivingTuesday, a global day of giving that always falls on the first Tuesday after Thanksgiving. This year Facebook is again partnering with the Bill & Melinda Gates Foundation to match up to $2M in donations to fundraisers held on Facebook by nonprofits. Additionally, Facebook is waiving its typical 5% fee on donations to U.S-based nonprofits all day long. It’s a big step up from last year for both groups, when Facebook only waived fees up to $500,000 and the Gates Foundation only matched $500,000 (but later increased it to $900,000 as the original milestone was hit within hours). Last year on Giving Tuesday Facebook raised $6.79M total via their fundraising platform, and $168M was raised worldwide by all participants. Matching for U.S nonprofits will be capped at $50,000, or $1,000 per fundraiser or donate button until the $2M matching limit is hit. This $1,000 limit means that the most successful nonprofits will have lots of individual fundraisers and donate ...
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